Distribution Across the Beauty Category

We bring K-beauty and international skincare and colour cosmetics brands into the region, building the retail, pharmacy and e-commerce presence they need to reach consumers reliably.

8 brand partners

Beauty distribution

We bring K-beauty and international skincare and colour cosmetics brands into the region, building the retail, pharmacy and e-commerce presence they need to reach consumers reliably. We build the brand portfolio, understand where each category's consumer trends are heading, and put the channel reach in place so every brand we carry can grow with confidence in the market.

Featured portfolio

Brands we distribute in beauty

Route to market

Distribution channels

The brands we carry may reach consumers through any combination of these channels, depending on the range and the market - the same network detailed in full on our Channels page.

E-Commerce

Marketplaces and brand stores where customers search, compare and buy online.

Amazon · Noon · Ounass · iHerb

Quick Commerce

On-demand platforms built around delivery in minutes rather than days.

Noon Minutes · Talabat · Deliveroo · Now Now · InstaShop · Careem

Pharmacy Chain

Pharmacy networks where products are stocked, dispensed and recommended at the counter.

Super Care · Aster · BinSina · Marina · Med 7 · MedX · Life · Boots

Specialized Retail

Specialty retail groups with dedicated beauty, wellness and lifestyle floor space.

Lifestyle · Landmark Group · Watsons

Modern Trade

Hypermarkets and supermarkets carrying the range at shelf, at scale.

Carrefour · Lulu · Spinneys · Geant · Waitrose

Bring your beauty brand to new markets

We register, list, merchandise and report. Tell us about your brand and the market you want to reach.